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Our Company Values


The employees of George's Cycles are guided by the following set of values. We believe that by adhering to these values in everything we do, we create long-term benefits for our customers, our employees and our community. 

We believe in delivering superior quality.

  • Our products and service will be best in class.
  • We deliver excellent customer service but realize there is always room for improvement.
  • The only constant is change - and we are ready and willing to respond to change in whatever form it appears.

We believe in exceeding our customers' expectations.

  • We respect our customers, listen to their requests and understand their expectations.
  • Our goal is to deliver an unparalleled customer experience, from telephone inquiries to personalized sales and follow up service.

We believe that integrity is the foundation of everything we do.

  • We treat every customer with the same level of courtesy, regardless of their cycling ability or financial status.
  • We are respectful of company resources.
  • We act with honesty and fairness in all aspects of our work.

We recognize the importance of our organization and its people.

  • We treat one another with respect and take pride in each other's contributions.
  • We acknowledge that continued success depends upon teamwork and open lines of communication in an environment of trust.
  • We strive for excellence, achievement and continual self-improvement.