George's Cycles & Fitness was established in 1971 by Bob and Joyce Sulanke, initially as "George's Bike Shop", and later, as "George's Lightweight Cycles". (George Latham ran Gran Sport Cyclery in Lawrence, Kansas throughout the sixties and seventies.) Bob came to Boise as a Math professor at Boise State University while Joyce, a multiple National Champion in womens cycling, created the first real "pro" cycling store in town. Everything at this point was road orientated as mountain biking did not exist yet. Early bike brands consisted of Peugeot, Dawes, Bertin and multiple custom bikes from Cinelli, Masi, etc.

As the store excelled so did the Boise Cycling Club and riding was on in Boise. The "George's" team grew and became competitive throughout the Northwest. Races such as the Bogus Basin Hillclimb, Tour of Spud Valley and the Tuesday Nighter became well known around the area. At the end of 1981 two of the team's riders decided to purchase the business from the Sulanke's.

This is how the two of us, Mike Cooley and Tom Platt, jumped head first into the world of retail!

That one small store has now become three and a half large stores and the complexity of the business has exploded to encompass every possible facet of bicycle riding, i.e. road, mountain, Bmx, kid's, recumbants, tandems, three wheelers, cyclocross and every gadget that goes along with them! Even a bike fitting studio (that's the half store!).

We continue to be very passionate about anything cycling. Spending our time doing alot of riding, putting on area events including the Spring Series, Lyle Pearson 200, Twilight Criterium, 4 Summit Challenge in Cascade, Wine Rides and finishing the year with the Bogus Basin Hillclimb. It's a busy schedule! Thankfully, we have an awesome staff at our 2 stores to do our best to keep our customers happy. Thankyou Treasure Valley....

Mike & Tom